I always would focus less on expensive equipment and more on investing into my employees and marketing. Your support staff is what makes or breaks your business and they deserve your support if they are producing in your office.
Marketing for new patients is something that has to be invested in on a regular basis. It’s always easier to say all I need is this next best treatment that will bring in new patients.
It doesn’t work like that.
Doctors would tell me all the time. “I don’t have the money to run FB ads right now because I just purchased a new table for 20K”.
That doesn’t make any sense.
It doesn’t matter what you have in your office if you don’t have patients to use it.
Promises from manufacturers will tell you to “spend the money on this latest technology to increase your collections.” How is that suppose to happen if you don’t market it? Many doctors end up chasing that next big thing while the practice continues to suffer and decrease in value.
Don’t get me wrong, I love stuff. One of my favorite things to do is buy stuff for my offices. New tables, digital x-ray, lasers. I do however think about how I will find new patients to use it.
I want to make you an offer. If you are thinking about an investment into equipment of 5k or more I want to offer you a 20 minute consult at no cost. I may be able to save you a lot of money.
Click on the link below and schedule your free consult today and let me show you how I have been able to continually expand my clients’ practices.
– Dr. Rob